The General Data Protection Regulation (GDPR) is a binding and thus mandatory regulation that governs both sides of the data protection framework. To begin with, the Regulation gives individual data subjects control over their personal data. The other side of the Regulation provides controllers and processors with a enforceable legal framework for handling the data of natural persons in the European Union. The Regulation applies to any enterprise for as long as it deals with the personal data of EU citizens. Most online and affiliate marketers, as well as webmasters have little restrictions on their website and see potential in the substantial EU market. As such, they are subject to the GDPR Regulation.
Data Controlling and Processing
The European Union contains of 27 countries and a total of 446 million residents. Several other European countries are not part of the Union, but participate in the European Economic Area. The GDPR Regulation applies to the full region of EEA countries and its residents. The Regulation only applies to natural persons and defines six lawful bases or principles for data protection. These principles are lawfulness, fairness and transparency; purpose limitation; data minimization; accuracy; storage limitation; and integrity and confidentiality.
Data controlling refers to the natural or legal person or other body, that alone or jointly with others, determines the purposes and means of the processing of personal data. Processing of personal data should be lawful. Thus, consent of the data subject, or any other legal ground to process the personal data is required. Where processing is based on consent, the controller must demonstrate the freely and valid consent of the data subject. Meanwhile, data processing must be proportionate. This is just one of the few obligations of the date processor, whilst there is much more.
Even though the GDPR is a uniform and mandatory regulation, individual member states may deviate from the Regulation, for as long as the end-goal of individual data protection is met. This means that an equivalent level of protection of natural persons and the free flow of personal data throughout the Union must be ensured. The GDPR Regulation is complex and thus needs focus and determination by controllers and processors of personal data.
Affiliate marketers make money by providing leads or sales to sellers. They often do via online marketing. The objective of online marketing is to ultimate match buyers with sellers. A buyer must identify himself and a seller should sell his product, service and credibility. As such, a variety of marketing and data base management techniques are used to enrich and improve leads leading to further qualification. Almost all affiliate marketers that operate on the European market, and target natural persons, are subject to the GDPR Regulation. Building a successful affiliate marketing business therewith needs you to conform with the Regulation.
GDPR Software Solutions
The affiliate university partners with GDPR Software Solutions to assist starting, growing and established online and affiliate marketing ventures to comply with the regulation. In an effective and efficient way, online entrepreneurs use the software for their advantage. Regulation is not always a limiting factor for corporate growth, it also potentially eliminates dabblers, swindlers, and wannabees from the marketplace.